Flavours Unsolved

In spring 2021, Fanta release a new mystery product, What The Fanta – a bright blue soda with multiple complex flavour options. To launch this soda, we create a six-part mockumentary series that followed, Jake, a nerdy and somewhat obsessed teen as he dives deep into this flavour conspiracy. In OOH and digital, we featured his crazy case wall that encouraged teens to dig through the evidence to find easter eggs and hidden clues to WTFanta’s mystery flavours.

On Instagram, teens can investigate the case wall and all the clues in more detail finding hidden easter eggs and additional clues on our digital case wall that builds as the campaign rolls out.

Social stickers featuring some of our
favorite characters from the series.

A fun bonus of this campaign was trying my hand as a prop designer. Across film and OOH, I designed 60-70 props related to our case. Hidden within each of these props were clues that when pieced together helped teens solve What The Fanta’s mystery flavour.