HubSpot is an all-on-one CRM platform that provides software and support to help companies ‘Grow Better.’ HubSpot’s first global brand campaign turned the familiar business testimonial on its head by featuring the talented Kathryn Hahn as a fictional CEO determined to go against the status quo and grow in a different way. In our second season of the campaign Kathryn stars as a new leader who uses HubSpot to disrupt a new industry: outlawing. This campaign continued to reinforce HubSpot’s differentiated message against Salesforce as an easy-to-use CRM that drives customer connection at any stage of growth.

In addition to our traditional media channels, we built social first TikTok assets that brought the world of business and outlawing to a new audience.

CLIENT:
HubSpot

MARKET:
Global
(Key Markets:
USA & Australia)

MEDIA:
Film, OOH/Print,
Radio, Social
and Digital