Anti-Choice Ads
On June 24th the Supreme Court overturned Roe v Wade. Sending the message to all people that the government has the right to make decisions over our bodies. The choice of safe and legal abortion was instantly removed or heavily restricted in 23 states.
So you’re saying we can just remove people’s choices whenever we want? What if we use the power of choice to make anti-choicers think twice about their views on the matter?
We partnered with non-profits and women’s health brands to create Anti Choice Ads, ads ran before anti-choice content and gave viewers a choice of their own – skip the ad and we’ll send an abortion pill for someone in need or watch the full ad which breaks down the importance of choice in saving lives.