Riding Is The Answer
Founded in London, Rapha is a cycling brand that makes high quality athletic clothing. The Rapha brand champions community organizing and sponsoring unique rides and events across the world. They believe cycling has the power to transforms lives by bringing community together outdoors. For their first advertising campaign we positioned cycling as the antidote to the stressful and chaotic world we live in. Using Rapha athletes we created a film and print campaign that shows how the world gets a whole lot less shitty when you get on your bicycle.
