HubSpot is a CRM platform that helps companies ‘Grow Better’ – and in the sea of boring, blue CRM’s, it’s an orange beacon here to challenge the status quo. In the brand’s very first global campaign, we took the familiar business format of testimonial videos and gave it a creative twist: Introducing ‘HubSpot Success Stories.’

In the first of a series of ‘Success Stories’, actress Kathryn Hahn becomes a ‘Piratentrepreneur’ who uses HubSpot to give the world of pirating a fresh perspective. As a Sea-E-O and an industry disrupter, she rejects the old "pillage, loot, set-fire-to-the-village-and-move-on" logic, and brings forward new thinking: no more conquest, only valued customers.

CLIENT:
HubSpot

MARKET:
Global
(Key Markets:
USA, UK, Germany,
France, Spain,
Japan & Australia)

MEDIA:
Film, OOH/Print,
Radio, Social
and Digital