The real world can be a confusing place (just ask Barbie) and you can’t always find the right words to search what you’re looking for. Thankfully, with the new Google app you can search what you see with Lens.

For this campaign, we partnered with the Barbie Movie and unofficial Barbie, Meg Stalter (who went viral for her TikTok about NOT being cast in the Barbie movie) to explore how Lens helps her learn about the world around her. The partnership launched with a teaser from Meg and premiered in theaters across the US before the Barbie Movie.

We extended the campaign with a series of creator videos that explored how Lens helps them in their day-to-day lives.

CLIENT:
Google

MARKET:
USA

MEDIA:
Film, Cinema,
Social

We teased the campaign across Meg’s social channels with a teaser video inspired by a sketch on her TikTok.