Zoom

Zoom

What do you think of when you hear the name Zoom? If it’s intimately staring into your coworkers’ bedrooms, you’re not alone. Zoom came to us with a big task: tell people we’re a lot more than meetings (there’s chat, phone, webinar, and more) in a simple visual.

Our response is a flexible system, that we coined ‘The Slinky’, that can expand and contract depending on the products we’d like to feature. Each ‘O’ in the logo represents a different product in Zoom’s suite and the design system change and adapt when new products are added.

We launched our new logo with Zoom’s first brand campaign.